FULL-STACK MARKETERDRIVEN BY PERFORMANCE

Profile

John Morse

Innovative growth marketer with 5+ years of experience driving millions in revenue. Extensive skillset across user acquisition, revenue, and retention for early-stage startups. I specialize in full-funnel strategy combining paid media, organic content, and data-driven experimentation to scale brands and deliver measurable results.

CURRENT ROLE

Head of Growth Marketing

EXPERIENCE

5+ Years

SOCIAL IMPRESSIONS

100M+

LIFETIME SPEND

$1M+

REVENUE GENERATED

$3.5M+

TEAM SIZE LED

5+ People

PHONE

(925) 918-3844

LOCATION

San Francisco, CA

Experience & Impact

SOBET · Head of Growth Marketing

JUN 2021 - PRESENT

Scaled SoBet from 0 to $2M+ ARR through full-funnel growth and performance marketing.

HYPR START · Founder & Operator

JAN 2023 - PRESENT

Built HyprStart into a profitable growth studio generating over $10K MRR by leading startups and creator-led brands.

OPES IMPERIUM ENTERPRISES · Founder & Operator

JAN 2020 - JUN 2023
D2C E-Commerce

Bootstrapped a portfolio of D2C e-commerce brands to $100K+ in revenue through data-driven product validation and paid acquisition.

PEACHSCORE · Venture Analyst, Growth Marketer

SEP 2021 - MAR 2022

Supported growth marketing and business development for a B2B SaaS startup backed by Plug and Play Ventures.

BEACON · Marketing Intern

JUN 2021 - AUG 2021

Contributed to pre-launch growth for a B2C SaaS startup, supporting social strategy, brand positioning, and event coordination.

NIZE SYSTEMS · Marketing Intern

JUN 2020 - AUG 2020

Supported early growth for an B2B education platform automating K–12 attendance tracking.

Skills & Expertise

Technical proficiency and core competencies

Ad Manager Spend

Platform expertise by total spend managed

META
$500K+
Expert Level
TIKTOK
$500K+
Expert Level
GOOGLE SUITE
$100K+
Advanced Level
LINKEDIN
$15K+
Strong Experience
REDDIT
$5K+
Strong Experience
X (TWITTER)
$5K+
Strong Experience
SNAPCHAT
$5K+
Strong Experience
APP STORE
$5K+
Strong Experience
Total Managed: $1M+
Peak Monthly: $100K+
Avg ROAS: 2-3x

Lifecycle Marketing, CRM & Automation

Retention, lead routing, and full-funnel automation

HubSpot
Zoho CRM
Pipedrive
Beehiiv
Mailchimp
MailCoach
SendGrid
Klaviyo
Braze
Instantly.ai
Clay
Marketo
Customer.io
n8n
Zapier
Motion

Connects acquisition to retention by automating customer journeys, CRM data, and nurture workflows.

Analytics, Attribution & Experimentation

Data-driven optimization and insight systems

GA4
Google Tag Manager
AppsFlyer
MobileAction
Contentsquare
Crazy Egg
Amplitude
Mixpanel
Tableau
Looker Studio
Excel
SQL

Measures user behavior and campaign performance to drive decision-making, experimentation, and LTV growth.

Web, Product & CRO

Landing pages, site builds, and conversion optimization

Shopify
Squarespace
WordPress
Figma
Canva
Webflow
Framer
UXPilot
Airtable
Maze
Orchids

Translates campaigns into user experiences — designing, launching, and testing for maximum conversion.

Creative, Content & Organic Growth

Design, production, SEO, and social distribution

Adobe Creative Suite
Canva
CapCut
Higgsfield AI
Midjourney
OpenAI
Claude
Sprout Social
Hootsuite
Ahrefs
SEMrush
SurferSEO

Builds awareness and engagement through creative production, organic growth, and SEO content systems.

Data Enrichment & Market Intelligence

Audience, prospect, and competitive data sources

LinkedIn Sales Navigator
Clay
ZoomInfo
Apollo
Clearbit
SimilarWeb
IGLeads
Demandbase

Powers targeting and personalization through enriched data and market insight.

Productivity, Collaboration & Project Ops

Execution and communication layer that supports all teams

Google Workspace
Microsoft Office
Notion
Atlassian
Zendesk
Fellow
ClickUp
Asana

Execution and communication layer that supports all teams.