FULL-STACK MARKETER
DRIVEN BY PERFORMANCE
JOHN MORSE
I'm a passionate & accomplished marketer dedicated to crafting data-driven strategies that transform brands and deliver exceptional results. With extensive experience across diverse industries, I specialize in growth marketing and building scalable marketing systems.
CURRENT ROLE
Head of Growth Marketing
EXPERIENCE
5+ Years
SOCIAL IMPRESSIONS
100M+
LIFETIME SPEND
$1M+
REVENUE GENERATED
$3.5M+
TEAM SIZE LED
15+ People
PHONE
(925) 918-3844
LOCATION
San Francisco, CA
WORK EXPERIENCE
SOBET · Head of Growth Marketing
Built SoBet from the ground up into a category-recognized sports betting insights platform, scaling from 0 to $2M+ ARR through full-funnel growth and performance marketing.
HYPR START · Founder & Operator
Built HyprStart into a profitable growth studio generating $100K+ ARR serving startups and creator-led brands.
OPES IMPERIUM ENTERPRISES · Founder & Operator
Bootstrapped multiple D2C e-commerce stores generating $15K+ in revenue through data-driven product validation, paid acquisition, and optimized fulfillment storefronts.
PEACHSCORE · Venture Analyst, Growth Marketer
Supported growth marketing and business development for a B2B SaaS startup backed by Plug and Play Ventures.
BEACON · Marketing Intern
Contributed to pre-launch growth for a B2C SaaS startup, supporting social strategy, event coordination, and brand positioning.
NIZE SYSTEMS · Marketing Intern
Supported early growth for an edtech startup developing an RFID and geofencing solution to automate K–12 attendance tracking.
Skills & Expertise
Technical proficiency and core competencies
Ad Manager Spend
Platform expertise by total spend managed
Lifecycle Marketing, CRM & Automation
Retention, lead routing, and full-funnel automation
Connects acquisition to retention by automating customer journeys, CRM data, and nurture workflows.
Analytics, Attribution & Experimentation
Data-driven optimization and insight systems
Measures user behavior and campaign performance to drive decision-making, experimentation, and LTV growth.
Web, Product & CRO
Landing pages, site builds, and conversion optimization
Translates campaigns into user experiences — designing, launching, and testing for maximum conversion.
Creative, Content & Organic Growth
Design, production, SEO, and social distribution
Builds awareness and engagement through creative production, organic growth, and SEO content systems.
Data Enrichment & Market Intelligence
Audience, prospect, and competitive data sources
Powers targeting and personalization through enriched data and market insight.
Productivity, Collaboration & Project Ops
Execution and communication layer that supports all teams
Execution and communication layer that supports all teams.
Work & Case Studies
A selection of campaigns, launches, and growth initiatives across paid media, creative, content, and lifecycle marketing.
Sean Perry Wins – YouTube Growth System
Sean Perry · Content / Creator Marketing · 2023
15M+ total video views
25K+ YouTube subscribers
100+ new high-ticket clients
150+ shorts produced, 30+ long-form videos
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SoBet NFL Season Launch
SoBet · Head of Growth · 2023
$100K monthly budget, 3x ROAS
500+ creatives produced
2M+ impressions across Meta & TikTok
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Newsletter Growth Strategy
TargetTrend · Head of Marketing · 2022
35K+ newsletter subscribers
50% open rate, 12% CTR
3x revenue from email campaigns
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App Launch: 0 to 5K Paid Users
SoBet · Head of Growth · 2023
0 to 5K paid users in 12 months
40% conversion rate from trial
$250K ARR in first year
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Multi-Channel Creative Campaign
TargetTrend · Head of Marketing · 2022
200+ assets across video, static, and stories
4.2% CTR, 2.5x industry benchmark
Featured in 3 major publications
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SEO-Driven Content Hub
TargetTrend · Head of Marketing · 2021
150+ articles, 500K+ monthly organic traffic
Top 3 rankings for 50+ target keywords
300% increase in qualified leads
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Lifecycle Marketing Automation
SoBet · Head of Growth · 2023
15-touch automated journey
65% engagement rate, 8% conversion
$500K revenue from automation
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