Just Posted
Market Launch & Growth Foundation
Summary
Partnered with Just Posted, an early-stage real estate startup, to help validate their concept and establish a scalable go-to-market system. Focused on testing paid acquisition, building core lifecycle touchpoints, and setting up analytics infrastructure to measure performance end-to-end.
Key Results
Featured Work
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Approach
Collaborated with founders to define initial value proposition and ad testing roadmap.
Produced organic video content and social posts to establish early brand credibility.
Designed and ran paid ads on Meta, Google, and NextDoor to test message-market fit and buyer intent.
Built complete analytics pipeline using GA4, GTM, and Crazy Egg.
Optimized creative and targeting to reduce CPC by over 30%.
Designed and launched a new signup-focused landing page and connected it to CRM workflows.
What Was Delivered
End-to-end paid media management and optimization
Full GA4 + GTM setup with event tracking
Behavior heatmaps and conversion reporting
New responsive landing page and creative assets
Welcome, nurture, and promo email automations
Organic content batch for paid and social channels
Impact
- Validated Just Posted's market demand with 20K+ new users in the first month.
- Reduced average cost-per-click by 30%, improving paid efficiency.
- Created a self-sustaining analytics and email infrastructure for ongoing testing.
- Established a clear marketing foundation the team can continue to scale post-engagement.
Need a Scalable Growth System?
Let's discuss how I can help launch your product and build a data-driven marketing foundation.