Top 100 — SoBet App Store Growth
Summary
Led a fully integrated growth initiative that pushed SoBet into the Top 100 Sports Apps on the App Store, peaking at #96. Combined paid, organic, influencer, and ASO strategies to accelerate installs and protect brand equity as competitors entered the market. Overhauled the entire App Store presence, from creative and keywords to in-app funnel design and promotional popups, resulting in a 7% lift in conversion rate and over 80K total downloads.
Key Results
Featured Work
App Store creative assets that elevated discoverability and boosted conversion.
Approach
App Store optimization focused on redesigning visuals, refining copy, and improving keyword strategy to drive higher conversion and visibility.
Revamped in-app funnel to improve onboarding, introduce targeted popups, and streamline the install-to-account flow, resulting in a 7% increase in conversion.
Paid and influencer synergy aligned Meta and TikTok campaigns with organic creator content to sustain top-of-funnel momentum.
App Store brand defense campaigns protected search share from increased competitor bidding.
Full-stack measurement integrated with AppsFlyer and GA4 tracking for complete install and event attribution.
What Was Delivered
Full ASO creative and keyword rebuild
New in-app funnel design and promotional triggers
Paid campaign management across Meta and TikTok
Influencer coordination and creative rollout
Brand protection ad layer via AppStore
Unified analytics dashboards (AppsFlyer + GA4)
Impact
- Pushed SoBet to #96 on the App Store in the Sports category.
- Drove 80K+ total downloads with sustained momentum post-campaign.
- Increased App Store conversion rate by 7%, improving install efficiency.
- Protected SoBet's brand terms against competitive bidding.
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